How to conduct a five second test to improve your landing pages

I love the five second test for it’s simplicity: Show somebody your page for five seconds, then ask him/her what the person remembers. There is even a free remote testing platform for it.

The five second test is like a bootstrapped eye tracking experiment for one page. But it does not replace other forms of usability testing, not even in an agile setting.

Why it is helpful, IMHO:
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