Smell blood

Jeffrey Zeldman from A List Apart wrote a rant about Web 2.0:

But nothing […] was as exciting as the scent of money. As the first properly valued “Web 2.0” properties began to find buyers, a frenzy like the old one popped hideously back to life. Yahoo spent how much? Google bought what? Here was real blood in the water.

But how to persuade the other sharks in the tank that this blood feast was different from the previous boom-and-bust? Easy: Dismiss everything that came before as “Web 1.0.”

His suggestion: Skip that and go directly to Web 3.0. But maybe he just made that title up to attract all the hype-lemmings. 😉